Course 2
Mobile Conversion Optimization (CRO)
- A STEP-by-STEP online course that will MAXIMIZE sales in your Mobile E-commerce store
- Training by E-commerce Expert and #1 Bestseller, Benjamin Gundgaard
- Weekly Q & A calls
$ From 596
ex. VAT
MAXIMIZE your Mobile Customer Conversion Rate (CRO)
The Mobile Conversion Optimization Course is a 6-week online course that teaches you how to MAXIMIZE sales in your Mobile E-commerce store, based on a high Customer Conversion Rate (CRO).
The course is based on templates and techniques that have helped Benjamin Gundgaard’s customers increase their Customer Conversion Rates by 15% to 300%.
An extension to course number 1
In course number 1 you learned how to maximize sales in your Desktop E-commerce store. In this course, you similarly learn how to maximize sales in your Mobile e-commerce store, based on the unique Smartphone DNA.
To complete this course, you thus first must complete course number 1.
Expert knowledge
The course is built and guided by Benjamin Gundgaard, a #1 International Bestseller of “Smartphone E-commerce, Founder of CustomerSense, and a renowned E-commerce Expert.
Benjamin Gundgaard has 20 years of high-end E-commerce experience, and he has consulted a vast amount of international clients such as GE, IKEA, eBay, TUI, Momondo, and many more.
Want to know more?
Schedule a call with Benjamin Gundgaard and discover if this is the right course for you and your company.
You can schedule a call free of charge.
What you get
Benjamin Gundgaard provides you with a second to none, and very comprehensive STEP-by-STEP course that will help you MAXIMIZE your Mobile Customer Conversion Rate (CRO).
How-to videos
You get 31 how-to videos where Benjamin Gundgaard guides you through all 17 modules with tons of motivation, knowledge, easy-to-understand instructions, and all his secret tips.
Best practice templates
In the videos, Benjamin Gundgaard guide you through best practice templates to all parts of your Mobile E-commerce Store.
STEP-by-STEP guidelines
You get an easy-to-understand manual per course module with prioritized guidelines on how to implement the best practice templates.
Weekly Q & A calls
2-hour weekly Q & A calls with Benjamin Gundgaard where you can ask any course-related questions (12 hours in total).
Value in excess of min. $ 100,000
The best practice templates alone are worth a minimum of $ 100,000, based on thousands of hours of testing and optimization. On top of that you are certain to boost your online sales massively, by following the course instructions.
Course modules
WEEK 1:
Intro (FREE Trial)
In this module you get an overall introduction to:
- How the course works
- What you can expect to learn by completing all parts of the course
- 55 pages
- 12 min of video
The Critical Mobile E-commerce Factors (FREE Trial)
In this module you will learn about:
- Why Mobile E-commerce is important for your business
- Google Mobile First Index
- Mobile Speed Optimization
- Responsive versus Adaptive design
- Why the Mobile Customer Conversion Rate is lower than the Desktop Conversion Rate
- 55 pages
- 5 guidelines
- 26 min of video
Home
In this module you will learn how to:
- Structure all parts of your Mobile Home Page
- Create a targeted first impression on the smaller screen
- Lower your Bounce Rate in a competitive marked
- Make your banners sell more by avoiding Banner Blindness
- Get your customers started shopping your store
- Correctly implement navigation, search and mega features
- Create trust
- This will be explained best on best practice Home templates
- 141 pages
- 8 guidelines
- 1,15 hours of video
Navigation & Filters
In this module you will learn how to design all parts of the navigation across your Mobile E-commerce store:
- Menus
- Navigation
- Filtering
- Sorting
- Fixed header / navigation / scroll
- And you will learn how to select which type of navigation that works the best in your Mobile E-commerce store
- This will be explained best on best practice Navigation & Filter templates
- 268 pages
- 14 guidelines
- 1,13 hours of video
WEEK 2:
Landing Pages
In this module you will learn how:
- Design Landing Pages in your Mobile E-commerce Store
- Analyze with which search words your customers enter your E-commerce Store
- Optimize your Landing Pages based on relevant search scenarious
- This will be explained best on best practice Navigation & Filter templates
- 136 pages
- 12 guidelines
- 49 min of video
Product Lists
In this module you will learn how to:
- Design Product Lists that will maximize sales, based on the shopping behavior in your Mobile E-commerce store
- Implement grid versus lists, sorting, buttons, quick view, splashes, labels, ratings, infinite scroll, compare products and much more
- This will be explained best on best practice Product List templates
- 133 pages
- 18 guidelines
- 1,09 hours of video
Product Pages
In this module you will learn how to:
- Design Product Pages that will maximize sales, based on the shopping behavior in your Mobile E-commerce store
- Structure your Product Pages across many industries and product categories
- This will be explained best on best practice Product Page templates
- 245 pages
- 18 guidelines
- 1,33 hours of video
WEEK 3:
Search
In this module you will learn how to:
- Place the search field
- Structure your ”type suggest” feature to help customers find products and to avoid typos
- Structure search results and filters
- Design a ”did you mean?” feature
- Suggest popular and recent searches
- Both search for products, content and help
- Build your search taxonomy for all search scenarious
- This will be explained based on best practice Search templates
- 144 pages
- 13 guidelines
- 44 min of video
Add to Cart
In this module you will learn:
- How to make it obvious has been added to the shopping cart
- Why a ”Pop up” window is not enough
- If you should send the customer directly to the shopping cart or not
- How to show a dimmed layer where you market FREE delivery
- Insert a powerstep in a dimmed layer
- Insert a full-page powerstep
- Help customers buy complex products
- This will be explained based on best practice Add to Cart templates
- 95 pages
- 9 guidelines
- 40 min of video
WEEK 4:
Shopping Cart
In this module you will learn:
- Minimize your Shopping Cart Abandon Rate
- Increase you Customer Conversion Rate
- Sell more in the Shopping Cart
- Help your customers & create trust
- This will be explained based on best practice Shopping Cart templates
- 92 pages
- 9 guidelines
- 44 min of video
Checkout
In this module you will learn how to:
- Maximize your Checkout Conversion Rate
- Design checkout flows for multiple checkout scenarios
- Select the correct checkout flow for your company
- Make new and returning customers create a customer login
- This will be explained based on best practice Checkout templates
- 196 pages
- 16 guidelines
- 1,16 hours of video
Delivery
In this module you will learn:
- Make delivery one of your main competitive advantages
- Structure all steps of your delivery flow for both new and existing customers
- How to make is easy for the customers to return products
- This will be explained based on best practice Delivery and Return templates
- 77 pages
- 11 guidelines
- 26 min of video
WEEK 5:
Error Messages
In this module you will learn how to:
- Implement correct error / help messages
- Consider all error scenarios
- Write good help messages
- This will be explained based on best practice Error Message templates
- 29 pages
- 6 guidelines
- 11 min of video
Help & Chat
In this module you will learn how to:
- Safe costs based on less customer calls
- Design a good Help feature
- Help the customer where she is at
- Implement Most Asked Questions
- This will be explained based on best practice Error Message templates
- 67 pages
- 8 guidelines
- 24 min of video
About Us
In this module you will learn how to:
- Design a ”About Us” section
- Make fewer customers leave your site
- Create trust
- This will be explained based on best practice About Us templates
- 32 pages
- 3 guidelines
- 12 min of video
WEEK 6:
Guides & Tests
In this module you will learn how to:
- Set up many kinds of customer tests based on identical test templates
- Inspire your customers based on guides
- Help customers sort out specific product-related issues
- This will be explained based on best practise Guides & Tests templates
- 66 pages
- 5 guidelines
- 24 min of video
The Best Mobile Optimization Process
In this module you will learn how to :
- Find your Conversion Killers (User Testing & Analytics)
- A High-Fidelity prototype illustrates solutions to all issues located in the test
- The prototype is documented in an easy-to-use guide
- Design and programming is implemented based on the prototype
- The optimized E-commerce Store is user-tested before launch
- The new E-commerce Store is quality assured before launch
- A/B Split Test pages and features
- 104 pages
- 9 guidelines
- 33 min of video
In total you are guided through:
- 1,880 pages
- 164 guidelines
- 31 videos
Based on 200+ Conversion Killer Tests and 20 years of experience
The course is based on a mountain of knowledge, based on 20 years of experience and more than 200+ Conversion Killer Tests of sites such as:
Who is this course designed for?
The course is especially designed for E-commerce stores, and not travel sites, loan sites, and such. This makes it a very targeted E-commerce course, specifically well-suited for:
- E-commerce Directors and Managers
- Shop owners
- Designers
- Programmers
Course requirements
- You must have completed course number 1
- To get the most value of the course, you must be able to implement the best practice instructions into your E-commerce platform
- This might rule out some standard E-commerce systems
- Some E-commerce experience is preferred; however, you do not have to be an expert — you will become an expert
- You must; however, be able to concentrate as you will be presented to a lot of knowledge.
Summary of what you get
- 12 hours of video where you are guided through 1,880 pages of content
- 31 videos with best practise templates to all parts of your Mobile E-commerce store
- 12 hours of Q & A with Benjamin Gundgaard where you can ask course-related questions
- Summary and Checklist printouts per course module
- One year access to videos & printouts (can be renewed for $296 / 12 months)
$ From 596
ex. VAT