Course 3
Customer Retention Optimization
- An 6-week STEP-by-STEP online course that will teach you how to retain existing customers
- Training by E-commerce Expert and #1 Bestseller, Benjamin Gundgaard
- Weekly Q & A calls
$ From 296
ex. VAT
MAXIMIZE your Customer Retention Rate
The Customer Retention Course is a 6-week online course that teaches you how to MAXIMIZE sales in your Desktop and Mobile E-commerce store, based on a high Customer Retention Rates.
The course is based on templates and techniques that have helped Benjamin Gundgaard’s customers increase their Customer Conversion Rates by 15% to 300%.
An extension to courses number 1 and 2
In courses number 1 and 2 you learned how to maximize sales in your Desktop and Mobile E-commerce store, based on high Customer Conversion Rates. In this course, you will learn how to retain customer and how to sell more to existing customer, based on a high Customer Retention Rate.
To complete this course, you thus first must complete courses number 1 and 2.
Expert knowledge
The course is built and guided by Benjamin Gundgaard, a #1 International Bestseller of “Smartphone E-commerce, Founder of CustomerSense, and a renowned E-commerce Expert.
Benjamin Gundgaard has 20 years of high-end E-commerce experience, and he has consulted a vast amount of international clients such as GE, IKEA, eBay, TUI, Momondo, and many more.
Want to know more?
Schedule a call with Benjamin Gundgaard and discover if this is the right course for you and your company.
You can schedule a call free of charge.
What you get
Benjamin Gundgaard provides you with a second to none, and very comprehensive STEP-by-STEP course that will help you MAXIMIZE your Desktop and Mobile Customer Retention Rate (CRR).
How-to videos
How-to videos by Benjamin Gundgaard to all 11 modules with tons of motivation, knowledge, easy-to-understand instructions, and all his secret tips.
Best practice templates
In the videos, Benjamin Gundgaard guides you through best practice retention templates to all parts of your Desktop and Mobile E-commerce Store.
STEP-by-STEP guidelines
You get an easy-to-understand manual per course module with prioritized guidelines on how to implement the best practice templates.
Weekly Q & A calls
2-hour weekly Q & A calls with Benjamin Gundgaard where you can ask any course-related questions (12 hours in total).
Value in excess of min. $ 100,000
The best practice templates alone are worth a minimum of $ 100,000, based on thousands of hours of testing and optimization. On top of that you are certain to boost your online sales massively, by following the course instructions.
Course modules
WEEK 1:
Intro (FREE Trial)
In this module you get an overall introduction to:
- How the course works
- What you can expect to learn by completing all parts of the course
- 40 pages
- 1 video
What is Customer Retention? (FREE Trial)
In this module you will learn:
- What Customer Retention is
- How to calculate your Customer Retention Rate
- Why many companies do not focus on maximizing the Customer Retention Rate
- Why you should focus on your customer’s entire lifecycles
- Why today’s E-commerce champions focus on the Customer Retention Optimization
- 40 pages
- 1 guideline
- 1 video
The Automated Selling Machine
In this module you will learn how to:
- Create an automated e-mail selling machine
- Achieve very high Customer Conversion Rates
- Implement best practice e-mail- and Customer Account Templates
- Implement the best personalization technology
- Measure the e-mail performance
- This will be explained based on best practice templates
- 112 pages
- 6 guidelines
- 2 videos
WEEK 2:
Save for Later & Wish List
In this module you will learn how:
- Create “product stickiness” to retain customers
- Help customers easily save to products for later
- Help customers create- and share Wish Lists
- Sell more during checkout
- This will be explained based on best practice Save for Later and Wish List templates
- 121 pages
- 7 guidelines
- 2 videos
Abandoned Shopping Cart
In this module you will learn how to:
- Minimize abandoned shopping carts
- E-mail abandoned shopping carts
- E-mail abandoned shopping carts when products are on sale
- E-mail abandoned shopping carts when few products are in stock
- This will be explained based on best practice Save for Later and Wish List templates
- 43 pages
- 13 guidelines
- 1 video
WEEK 3:
Personalizing your E-commerce Store
In this module you will learn how to:
- Personalize your E-commerce Store
- Sell more to existing customers
- Maximize your in-store Retention Rate
- This will be explained based on best practice personalization templates
- 176 pages
- 11 guidelines
- 3 videos
WEEK 4:
Subscriptions
In this module you will learn how to:
- Create re-curring revenue
- Retain Customers
- Implement product subscriptions
- This will be explained based on best practice Subscriptions templates
- 125 pages
- 9 guidelines
- 2 videos
Loyalty Programs
In this module you will learn how to:
- Create re-curring revenue
- Retain Customers
- Implement Loyalty Programs
- This will be explained based on best practice Loyalty Program templates
- 54 pages
- 6 guidelines
- 1 video
WEEK 5:
Permissions
In this module you will learn how to:
- Make sure you are honoring the legal standards in your market(s)
- Go through your site and create a checklist for your legal advisors
- 12 pages
- 6 guidelines
- 1 video
My Account
In this module you will learn how to:
- Create a state-of-the art Customer Account
- Sell more to the customer in the Customer Account
- Retain customers
- This will be explained based on best practice My Account templates
- 122 pages
- 8 guidelines
- 2 videos
WEEK 6:
The Best Retention Optimization Process
In this module you will learn how to implement:
- The Automated Selling Machine
- Safe for Later & Wish List
- Abandoned Shopping Carts
- Personalization
- Subscriptions
- My Account
- Loyalty Programs
- Permissions
- 77 pages
- 2 videos
In total you are guided through:
- 880 pages
- 66 guidelines
- 17 videos
Based on 200+ Conversion Killer Tests and 20 years of experience
The course is based on a mountain of knowledge, based on 20 years of experience and more than 200+ Conversion Killer Tests of sites such as:
Who is this course designed for?
The course is especially designed for E-commerce stores, and not travel sites, loan sites, and such. This makes it a very targeted E-commerce course, specifically well-suited for:
- E-commerce Directors and Managers
- Shop owners
- Designers
- Programmers
Course requirements
- You must have completed courses number 1 and 2
- To get the most value from the course, you must be able to implement the best practice instructions into your E-commerce and Personalization platform
- This might rule out some standard E-commerce systems
- Some E-commerce experience is preferred; however, you do not have to be an expert — you will become an expert
- You must; however, be able to concentrate as you will be presented to a lot of knowledge.
Summary of what you get
- 17 videos where you are guided through 880 pages of content
- Best practice Customer Retention templates to all parts of your Desktop and Mobile E-commerce store
- 12 hours of Q & A with Benjamin Gundgaard where you can ask course-related questions
- Summary and Checklist printouts per course module
- One year access to videos & printouts
$ From 296
ex. VAT